Nike 1948...


There seems to be a growing trend of big name brands expanding into the East London area, and Nike is the latest with '1948'.

The new sportswear concept store in Shoreditch is a melting pot of futurism, old-school, and styled like your school gymnasium...minus the smell.
The display units are made of basketball hoops, parallel bars and gym horses, all mixed up with bright, bold, mismatched shoe and sportswear designs.
The rainbow hi-tops were a personal highlight (I'm seriously considering copping them in blue and yellow).

Pics Courtesy of Urban J!

Check out this exclusive interview and tour from the people at StlyeSlut & Urban Nerds...


Torrance Stephens - All-Mi-T said...

nike takes all of our money