Pringle's New Look...

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Pringle of Scotland has been given a new lease of life in the shape of a new advertising campaign shot by Claire Waight Keller.

The heritage fashion label has been given a modern edge for its autumn/winter 2008 collection thanks to the series of dramatic black and white images.

Fashion photographer Steven Meisel, model Sasha Pivovarova and famed Parisian magazine creative director and brand consultant Fabien Baron are also on board with the new campaign.

Waight Keller said: "I wanted to reference the work of great British photographers and pay homage to Terence Donovan and David Bailey using the serene portraiture format Meisel is known for."
The collection, which seems to have shed its preppy image, will appear in stores later this summer.

Earlier this week it was reported that Pringle was planning to end its manufacturing in Hawick in the Scottish Borders.

Check the video with Creative Director Claire Waight Keller talking about the inspiration behind the Spring/Summer 08 Menswear collection.

1 comments:

Torrance Stephens bka All-Mi-T said...

i aint never heard of them,. but i aint been in UK for eons