TooFly Spotlight...Duro Olowu


This former lawyer from Nigeria has a flair for breaking the laws of couture design via a resourceful mix of brightly colored, recycled African prints and vintage seventies-style tailoring. When asked about his style he describes it in three words "effortless, international chic".

Olowu started out designing clothes for his boutique on Portobello Road, and has made a big splash on the global ‘must-have’ list with his one-of-a-kind hippie chic and signature high-waisted patchwork dresses. He claims women, music and art are his inspiration for his amazing designs.

In 2007 he was awarded the title 'New Designer of the Year' at the British Fashion Awards. With the recent launch of his second collection, the signature Duro Dress is now internationally recognised. Men should'nt feel left out either, as Olowu is set to launch a capsule menswear collection later this year.

Signature Duro Dress

Check out more of his collection on his website


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